A Fresh Site Will Draw Attention
Think about it…you maintain your health, your car, your lawn, your house, and all so they look good, don’t stop functioning or come apart. Your business website needs that maintenance, too. It’s good practice to update your website and is part of having a website.
This applies both to adding new content and to the way your website is built. Your website is your responsibility to look after and if nurtured you can reap the benefits! The success of your site depends on the attention it gets.
Keeping Clients Informed, Keeps Them Coming Back — Be the go-to site for your market or industry. Fresh material added regularly keeps visitors coming back to see what’s new. Routinely feature creative new content, text, graphics or images that relate to your field to attract repeat visits.
It shows you can communicate — Your site is a primary source for information about your products or services. If you have something new to offer and it is not on the site, visitors won’t know about it. If what you have on the site is outdated or no longer available, you will frustrate potential customers.
Search engines like it — Google gives higher rankings to web sites that are updated regularly because they want to present the best quality content to their search engine users.
It creates the right impression of your business — When your web site is well maintained, external links continue to work, images load and emails function. This means visitors find what they are looking for quickly and easily, and are more likely to become customers.
Keep up with changing technology — Web technology is constantly changing, and some of those changes can benefit your search engine placement and the overall function of your site. For example: If your website is not mobile friendly, but your competitors is, you could lose your position, to your competitors gain.
Keeping up with changes like these, may require an update to your website to minimize this potential threat, but could also offer a real opportunity. A fresh site will draw attention and can take it from being a simple presence online, to being a major tool that will help grow your brand or business. So, if you wish to make the most of your business sales and website traffic, looking at the importance of updating your website must be realized.
For more information on online marketing please visit our White Paper entitled: Top 7 Small Business Online Marketing Challenges