Boredom doesn’t sell
It’s pretty simple really, boredom doesn’t sell, nobody gets excited about reading an article or watching a video that is boring and long winded. If you want to keep your customers engaged then make what you do clear, concise and interesting. This applies to everything from the design aesthetics of the material to the content it contains. Avoid using technical terms and inside jargon if possible. When possible, humor is great at getting the attention of your viewers, people will watch something if its funny and captures their interest. Take a look at the new KMart ads (Ship Your Pants and Big Gas Savings), yes they are borderline vulgar and its getting them a lot of attention, but it works. I’m not suggesting you go out and make a series of crude or vulgar videos, but humor (and in this case shock value) works. You have to watch your videos, read your pages and think like a customer, a customer who’s doing numerous other things and your product or service is just one of the items to check off that day or week, would you want to sit through whatever you have produced? If you won’t sit through it in that mindset, neither will they and you’re just waiting time and opportunity, because remember…boredom doesn’t sell.