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Words and Buzz

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Business, Marketing, Social Media

You probably know that Facebook is the number one social media platform, with 1.44 billion monthly active users.  Apart from the fact that we are using it for chatting with our friends or sharing the things we love such as photos, videos, or even document files.  Some people, especially small business owners, use it as their number one source of traffic and sales and get a following around the brand. Remember that you should have a website.  It will function as your sales transaction hub or storefront where people can buy your products or learn more about your services.  You can easily leverage the existing traffic on you site by putting Facebook and other social media icons that can be seen and clicked on.  These links will send them directly to your Facebook page and any other social media account pages

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Business, Marketing, Social Media

Pinterest is a visual social media site that allows people to collect and organize photos, articles, recipes and other forms of content according to specific areas of interest.  It’s best described as an online scrapbook.  Pinterest Board member Jeremy Levine characterizes it as “a place where people collect or talk about or think about things they want to do in real life.” You collect photos by “pinning” them to online Boards, which can be shared by repining them on other people’s Boards.  Your boards are where your Pins are, so name them in a creative and unique way.  Pinterest suggests you should set your boards up like you would a window display.  You want them to appeal to your target audience and also keep them coming back for more.  If your business involves different types of services or products, you could

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Business, Marketing, Social Media

What is Twitter all about?  It's a social network (with an app for smart phones and tablets), where users share their thoughts, news, information, pictures and jokes in 140 characters of text or less.  Twitter makes global communication cheap and measurable.  Profiles are (usually) public and anyone in the world can see what you write, unless you elect to make your profile private.  Users "follow" each other in order to keep tabs on and converse with specific people.  Think of Twitter as a means to occupy someone’s complete attention, whether it’s an audience of friends, colleagues or potential customers. Although communicating in 140-character messages may feel a bit foreign, Twitter offers unique ways to reach new people and engage with existing customers.  Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited

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Business, Marketing, Social Media

LinkedIn is by far the most important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media.  The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.  Since it is largely focused on B-to-B connections, LinkedIn should be a big part of your social media marketing strategy. LinkedIn can be a valuable business tool to help you grow your business.  Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile by adding status updates, blog posts, presentations, events, recommendations and so much more. In addition to your profile, LinkedIn provides a number of community features that

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Marketing, Social Media

  Social media marketing, or SMM, is internet marketing that applies various social media networks (such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and more) in order to achieve marketing communication and branding goals.  Social Media marketing primarily covers activities involving social sharing of content, videos and images for marketing purposes, as well as paid social media ads.  Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Begin by developing a strategy: What are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing? Without a strategy, you will be wandering through the dark.  Once you have a plan in place, you must establish your goals.  Social Media can help with a

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Mobile

Don’t wait until your competitors have become mobile-savvy to implement mobile capability into your online marketing, lead the way.  It will almost certainly lead to a surge in traffic and more sales for your business.  It will also help your business to stand out as a pioneer within your industry, instead of a follower. Your website might be working well on PCs and desktops, but when it comes to smaller screens, things go wrong.  While using the same website on smartphones and tablets, a user has to go through tiny fonts, bad drop down menus, blank flash files, etc. This is where mobile friendly comes into play.  When design elements are outdated and it’s difficult to get around from webpage to webpage, customers are less likely to stay on your site, which means they go to your competition so your business takes

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Web Design

When it comes to content, if you’re not going to make the effort to create quality content, then don’t bother at all.  Your website is often the first, and perhaps only chance to market your company to online customers and clients.  Make the most of this opportunity by ensuring your website’s content is top notch.  Content is what ultimately connects you with customers and prospects.  Give them something they actually want because that content builds up the relationship that then allows you to ask for the sale. Today’s average customer starts researching with an online search, and gets information from blogs, forums and social media.  Your company needs to become visible in your target group at the right time with the best possible reputation and helpful information.  Find out what is important to your targeted audience and cater to their demands

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Client Sites, Site Launches

Kerkhoff Homes is a premier home builder in the Quad Cities, based out of Bettendorf, Iowa.   Jared and Ree came to us with the need to develop a new web site that was mobile friendly and showcased all the beautiful detail on past and current homes they have constructed.   We created a gorgeous new web site that is photo centric and positions their houses in the light they should be. Check out the Kerkhoff Homes web site today by visiting http://www.kerkhoffhomes.com

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Marketing, Mobile

Here are some quick free tips for small business online marketing.  If your business is online (and it should be) then any of these tips below can be applied to your business. Local - Make sure you have your business listed in all the local map apps, services and directories (i.e. Google Maps/Local, Apple Maps, Your Local Chamber of Commerce, etc).    Having a localized presence will lift your business in search results, allow your business to appear on the map (assisting with top-of-mind awareness) and creates a personal connection with your local clientele. Social - Make sure your web site is connected to your social media profiles and vice-versa.   Building links and connecting all your official sources together is not only expected by your customers, it makes things easier for those searching for your information and ensures everyone can see everything

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