Advice

Many companies are getting their own app these days, you may think "I have a web site, that's good enough".  While having a website is critical for any business, a mobile app is quickly becoming an integral part of the marketing plan for a lot of companies.   The reason a mobile app is so important is usability, its incredibly convenient to use an app for a business you frequent.  You most likely have an online banking app on your phone, think about how often you swipe open that app, its convenient and quick.  More often than not, in your banking app you may have special offers from them and occasionally "member benefits" giving you special deals with third parties.   This type of marketing does work, and it works well.  It is statistically proven that people who use an