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Web Design

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Company News, Portfolio, Site Launches, Web Design

We’re delighted to announce that our new and refreshed website is live! The updated site includes changes to navigation and increasing the visibility of our services.  We’ve also improved the structure of our content, so you’ll get more from a quick read.  There’s a whole host of smaller, but impactful changes, aiming to create a user-friendly browsing experience for our trusted and valued customers, business partners and prospective clients. Amongst the new features the site contains integrated social media buttons for Facebook, Twitter, LinkedIn, etc, to foster improved communication with the clients. We will be constantly updating our content with helpful information, articles, blogs, newsletters, company announcements and client successes in the News section. We invite you to view our fresh, new website.  We hope you like the changes, and if you have any feedback, please let us know on Facebook or Twitter!

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Business, Marketing, Search Engine Optimization, Terms, Web Design

The lights are turned off and the door is locked. When I visit a site that hasn’t been updated in a year (or more), that’s what I assume.  Or I make leaps that are possibly even more damning, pegging the person as not caring, unprofessional, or someone who starts things and doesn’t finish them.  This is not the person you want to be, because it will win you few fans and even fewer return visitors to your web site. You are probably thinking to yourself, but I did everything right.  I got a professional company to design a great looking website and did some SEO work to help make sure I had the right focus and content.  But it just isn’t producing like I expected. The problem is a common one.  I call it the “build it and leave it” disorder.  You work

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Portfolio, Site Launches, Web Design

We recently launched a new site for North Central Training & Development! North Central Training & Development helps turn your management team into leaders.  Each class is designed to enhance their knowledge and skills in order to meet the demands of your business. North Central Training & Development came to us with the need of a web site to list the up-coming classes offered.  With content written by QC Total Tech, our team created a design that included a place to showcase the upcoming classes, and also the ability to register and pay online.  The new site is captivating, engaging and compatible with all mobile devices. Check out North Central Training & Development by visiting: http://www.northcen.com  

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Business, Search Engine Optimization, Terms, Web Design

SEO is a lot more than sprinkling a few keywords throughout your text.  Google will certainly not appreciate it very much.  Not only will you fail to get your site ranked highly by it, but you also risk getting penalized.  You have to be ready to put in more effort and be more subtle when implementing keywords.  The type of writing done for a website is different than the formal writing required for academia.  It's a little bit more restrictive than creative writing but only in the sense that you have to write with keyword optimization in mind. Basically, keyword optimization is making sure your content contains enough examples of your keywords, which are words or phrases commonly used in search engines to find what your business offers.  For example, if you're selling real estate in the Quad Cities, your keywords

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Web Design

When it comes to content, if you’re not going to make the effort to create quality content, then don’t bother at all.  Your website is often the first, and perhaps only chance to market your company to online customers and clients.  Make the most of this opportunity by ensuring your website’s content is top notch.  Content is what ultimately connects you with customers and prospects.  Give them something they actually want because that content builds up the relationship that then allows you to ask for the sale. Today’s average customer starts researching with an online search, and gets information from blogs, forums and social media.  Your company needs to become visible in your target group at the right time with the best possible reputation and helpful information.  Find out what is important to your targeted audience and cater to their demands

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Mobile, Uncategorized, Web Design

It may not seem like it, but a poor, outdated web site is an easy way to lose credibility with consumers.  No matter how good of a business you may be locally, regionally, or even nationally, consumers often lose faith when they search for your business online only to find a website that doesn’t work on their phone or tablet, doesn’t load quickly, lacks good navigation, or looks like it’s straight out of the 1990s.  Did you know 57% of users say they won’t recommend a business with a poorly designed mobile site. Almost everyone now-a-days is capable of searching for businesses online from their smart phone and tablet.  With more than 80% of all local searches being performed on a smartphone, and 51% of mobile device users spend 2.8 hours per day using their mobile device, your website not showing

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Business, Internet Advertising, Marketing, Web Design

Does your business need to include video as part of its Content, Social and Digital Marketing campaigns?  — YES!!  Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness.  Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability. Over the past few years, we’ve noticed a huge increase in demand for video production, mostly for the benefit of improving our clients’ websites and with the intention of increasing the growth rate of website visitors.  We feel that this will become an even bigger trend in the next few years, and that video will progressively become the way of communicating key messages to customers and clients.  While viewing the facts below, this becomes even more apparent: 90% of online consumers report that a business’

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Web Design

A CTA or Call to Action, is the part of your website that tells your intended audience what they should be doing once they found your website.  A Call to Action can be a mild request like “Click Here” or “Watch This Video”, or much more demanding as “Buy Now” or “Purchase Here”.  No matter how inventive we get it still boils down to one request, telling people what to do next. Having an effective CTA is a crucial part of every website.  Every website should be built with an objective it wants users to complete, whether its filing out a contact form, signing up for a newsletter or taking advantage of a promotional offer.  Every business faces the painful reality that users are inpatient and reluctant to take the next step.  The CTA is your chance to give your reader

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Marketing, Search Engine Optimization, Terms, Web Design

  SEO, or Search Engine Optimization, is a marketing discipline focused on growing visibility in search engine (ei: Google, Yahoo, Bing) results.  SEO includes both the technical and creative elements required to boost rankings, drive traffic, and increase awareness in search engines. SEO isn’t only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more.  The search engines update their algorithms (or search rules) all the time, as that criteria changes your web site needs to change as well. Every client is different, every web site is different and every audience is different.  Search engine algorithms change regularly, so the tactics that worked last year or even last month may not work anymore.  Also, be patient.  SEO isn’t about instant gratification.  Partner with a SEO company you trust and commit

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